01 · Brief
Buy like operators
Distribution written from behind a bar, not a catalogue.
Concept 07
Ungrafted Vines
- Segment
- Distribution
- Format
- Wine
- City
- Singapore
- Customers
- Our own floors
- Our role
- Owned and operated
The site
Our cellar, shared.
Ungrafted Vines buys wine for the group’s floors. Being an operator first changes what gets bought.
The work
Brief, concept, result.
02 · Concept
Bought to pour
Nothing is stocked that our own sommeliers would not pour.
03 · Standing
One programme
One wine programme, every room.
Ungrafted: rooted in its own soil, for better and for worse.
Distribution & production · Mission Hospitality
Fig. 07 · After the last table