About
Born in Singapore, built for the world
Three founders. One conviction: hospitality could be built differently — smarter technology, better sourcing, experiences designed to endure.
Our story
Mission Group began as Ebb & Flow Group in 2018 — three founders with a conviction that hospitality could be built differently. Smarter technology. Better sourcing. Experiences designed to endure.
Eight years, a global pandemic, and countless iterations later, we emerged with fewer brands but far stronger ones. A Michelin-starred restaurant. A century-old confectionery reborn. A wine room with 1,200 labels. And an AI division producing enterprise-grade software used by operators worldwide.
This is our 2.0 era. Same founders. Sharper focus. A single mission: exceptional experiences — whether you're sitting at our counter or using our software.
2018
Founded
$40M+
Group Revenue Target
8+
Active Brands
1
Michelin Star
Milestones
Founded as Ebb & Flow Group in Singapore
Navigated the pandemic — streamlined portfolio, doubled down on strongest brands
Chin Mee Chin revival — restored the 100-year-old heritage bakery
Willow awarded one Michelin Star
AI division launches enterprise-grade hospitality software
Rebranded to Mission Group — entering the 2.0 era
Interested in working with us?